Brothers in Arms: Hell's Highway
Creative Challenge: Find a fresh way to communicate Brothers in Arms that felt unique yet was still relevant in the crowded WW2 genre.
Creative Solution: Provide an unexpected twist through the narration by having the viewer think that the announcer sympathetic to the allies when in fact she is not.
BIG Idea: Utilize an actual historical figure, (Axis Sally), to welcome the brothers to the WW in Europe.
National Broadcast
Logo and pack design
Limited edition cover sleeve
Limited edition pack
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